The three categories of business that the internet facilitates;
- Location based business
- Goods and services
- Online services and information
Location Based Business
A well designed website establishes credibility with your customers.
It also tells them how to get in touch with you.
The website could be use to communicate your experience and expertise, share knowledge and incentivise customers with specials.
The majority of eCommerce is now conducted through companies with no physical shop front.
All the infrastructure such as stock management, product display and payment processing are included when setting up an online retailer.
The website acts as product catalogue and also a marketing channel for your business.
Sell Online Services and Information
You could use the internet to sell your own internet-related skills.
E.g. a copywriter or photographer.
You’ll use your website to sell your services and showcase your abilities, skills, and experience.
Selling Information products like eBooks in the form of PDFs, seminars in MP4 or videos.
To charge for a product you need to be an expert in the relevant field and or that the material you want to sell is not accessible outside your site.
The advantage of these products is that they can easily be setup and sold for years with minimal change.
Understanding which category of business you fall into will help us shape our website plan for you.
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