What is a Social Media Strategy?
Businesses are using social media to grow their brands and find new customers.
It’s important to plan a social media presence, participate properly on social platforms, create a content plan, manage customer interactions and perhaps consider paid advertisings too.
To be successful with social media marketing, a well-defined strategy is needed.
The reason of a strategy includes the following
- Build a strong online presence
- Identify your target audience
- Strengthen brand loyalty
- Helps you achieve your business goals
- Improves your search engine rankings
The Social Media goals aligns with your business objectives that is audience building and growing the brand.
If you are already using social media to share content and engage with your customers, perhaps you want to optimise the outcomes.
The strategy involves a social media audit, determine your marketing goals, define your target audience, understand the customer’s journey, select the right channels, and create a content plan.
The strategy also involves helping you grow both organically and through paid promotions.
Have a good understand of your target audience.
What your audience looks like, demographics and their interests, their needs and the barriers they face.
e.g. Demographics would include businessowner, age 23-65, urban, running a business & self-employed.
Needs would include save time for other business aspects and to spent time with family.
Barriers would be busy, lack of time and energy to produce content on social media due to lack of resources.
Also consider the path the audience would take to purchase your product or services. Where they would become aware of your product or services, get them interested and ultimately take action to buy your product or services
This is about what you want to achieve with the marketing efforts.
It could be, create brand awareness for your products and services, to build a bigger followers base, generate leads or and getting more sales.
Make sure your goals are SMART which stands for specific, measurable, achievable, relevant, and time-bound.
Defining your goals before you get started will help focus on your marketing efforts and improve your chances for success on social media.
3.Social Media Platforms
Select the social media platforms that will be a good fit for your brand and that is relevant to your audience.
There are many social platforms out there, select the correct ones as you cannot be active on all platforms.
Understand which social platforms your audience are currently on and also examine your competitors and where they communicate.
Then create your presence there by setting up a business account and start connecting with your users.
To build a strong social media presence you’ll need to post on a regular basis.
It’s a good idea to create a calendar for at least 2 months or maybe even longer and start planning relevant content you can post.
The content planning could include topics that would interest your audience, a theme for your feed, content appealing around the holidays and seasonal messages that align with your product and services or perhaps new product/service launches.
Conduct an audit on existing content and repurpose them for different platforms that your brand is active on. Also consider supporting your post with advertising to bring visibility to an important message.
Within your business account on social media, use the insights tools to measure the number of followers and to understand where your followers are coming from.
Also, it helps with understanding of the content that resonates with your audience and makes them like, share, or comment on your messages.
With these insights, you’ll be able to continuously optimize your presence and improve your social media marketing.
Happy posting everyone.
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